Job Description

Ref No.:21-04674
Location: Atlanta, Georgia
Role Summary

The Digital Content Specialist will be responsible for supporting the social media product and the Social Media Product Manager. In this role, the Digital Content Specialist will be responsible for executing content In-House for the social media campaigns of Cox Media’s customers. This role will be a key representative of product relating to social media and will include creating content that tells a story and managing client accounts. In addition, the role will partner extensively with several internal teams including: Product Team, Ad Operations and Field Sales Channel; and with external vendor partners.

Primary Responsibilities and Essential Functions

• Develop, manage and continually evolve Cox Media’s customers social media content including editorial calendars and posting across social media channels
• Account management and ownerships for clients leveraging a mix of social media and services options. Will including acting as a key POC on account, coordination of campaign launch materials, gathering key insights across team, and being a liaison with the client and field sales teams.
• Responsible for creating and publishing engaging content that drive expected KPIs for SMBs
• Ensure content is consistent in in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content
• Develop campaigns ranging the consumer journey / purchase funnel from brand awareness to direct response over social media
• Collaborate with key stakeholders and directly with Cox Media clients to ensure content is aligned on strategy, may include sales consultant, digital media sales manager, ad operations and client
• Provide strategic insights and recommendations on how to grow a brands community
• Understand and adapt to the target demographics of multiple brands
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
• Establish a work flow for requesting, creating, editing, publishing, and retiring content
• Conduct research to compile SWOT analyses, industry insights and competitive in various key industries
• Use content management systems and social platforms to analyze website traffic, social content and marketing initiatives and user engagement metrics to improve campaigns
• Interpret analytics data and provide monthly reporting show ROI on social media platforms
• Utilize third party vendor management tools for social media adjacent products such as listings management or reputation management
• Stays abreast of developments in digital content creation and distribution, social media trends and new platforms and innovations recommending implementation as appropriate
• Manage online and social media guidelines processes and procedures in conjunction with Product Manager and Data Privacy and Governance teams
• Expertise of best practices in grammar, messaging, writing, and style
• Manage asset creation if applicable
• Demonstrate a high level of subject matter expertise on Cox Media’s overall product portfolio

Skills and Qualifications

Minimum
• 3 or more years of experience required in related field (e.g. Marketing, Advertising, Journalism, etc.)
• 1 or more years of experience required if candidate possesses a related advanced degree
• Excellent interpersonal, collaborative and communication skills with impeccable grammar and spelling (both written and verbal)
• Previous experience with major social channels including Facebook, Instagram, LinkedIn, Twitter, You Tube, etc.)
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to meet changing priority deadlines
• Interest in video / photography or graphic design is considered a plus
• High attention to details

Preferred
• BS/BA degree in related discipline strongly desired (e.g. Marketing, Advertising, Broadcast / Journalism, Communications, etc.)
• Experience in telecommunications or high-tech environment
• Experience in PowerPoint, additional media platforms and project management tools
• Strong background in digital media advertising
  • Additional Information:The Digital Content Specialist will be responsible for supporting the social media services product for Cox Media. This role will focus on developing compelling social media content for Cox Media’s clients ranging across various industries. In addition, the role will partner extensively with several internal teams including: Product, Ad Operations and Field Sales along with external vendors.
Top 5 Must Haves:
1. 3 or more years of experience required in related field (e.g. Marketing, Advertising, Journalism, etc.)
2. Excellent interpersonal, collaborative and communication skills with impeccable grammar and spelling (both written and verbal)
3. Previous experience with major social channels including Facebook, Instagram, LinkedIn, Twitter, You Tube, etc.)
4. Strong organizational skills and ability to manage multiple projects simultaneously
Ability to meet changing priority deadlines

Application Instructions

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